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The Waters Collection

Alaska - Waters collection

Setting a new standard

We are proud to announce the release of our mini collection Waters - four styles made from M49 bioplastic, a high-quality biodegradable acetate from renowned Italian manufacturer Mazzucchelli. With this collection, we will double our selection of eyewear made from biodegradable acetate - which now accounts for 20 % of our entire assortment.

Tre par glasögon

What is bioplastic?

Biodegradable simply means that a material will decompose in a natural environment over time. A normal piece of plastic won’t decompose because of its chemical mixture, in fact every single piece of plastic ever made still exists today in some shape or form. The M49 bioplastic however, is solely made out of natural materials making it 100 % biodegradable and recyclable.

Läsglasögon

The way forward

We strive to be in the forefront of the eyewear industry when it comes to sustainability in general and the use of biodegradable materials in particular. We know our customers and their need to make not only good, but great consuming decisions. By setting our path towards exclusively working with renewable and degradable material sources we will show them that the eyewear industry is able to adapt. And we can’t help to think that this statement will apply some pressure on our bigger competitors. Which for us, of course, is a win-win situation.