Hur det började

2014 startade Nividas efter att en av grundarna inte kunde hitta ett par schyssta glasögon utan att fullkomligt länsa sin skrala studentkassa för närmaste månaden. Idén om att göra något annorlunda i den ganska konventionella branschen började växa och några år senare så finns samma mål kvar, att utmana med ett snyggare, enklare och smartare koncept för glasögon.

Nividas affärsidé

The intention from start has always been to challenge the optical industry by selling affordable, stylish glasses with the best possible quality. Buying glasses can be fun and an uncomplicated process, that is what we want to show our customers and the industry.

En ny typ av optiker

Something as technical and precise as correcting eye-sight does not have to be boring or difficult to understand. We want a visit with our opticians to feel like an easy-going, educational meeting with someone who is keen to really help you.

Do it yourself

We design our frames in the Stockholm HQ, manufacture and sell in our own retail stores and online. Cutting out the middle men allows us to keep the prices down without sacrificing quality. You can always count on fixed low prices regardless of prescription and all our prices include the frame, lenses and lens treatments.

Free home try-on
Order 3 frames and try them on at home for 5 days, free of charge.